The United States' global competitiveness is jeopardized because we do not engage enough students in science, technology, engineering, and math (STEM) study to prepare the next generation of STEM researchers and educators or, perhaps more importantly, a scientifically literate public. Shifting national population demographics—the majority of children born in the 21st Century will belong to groups currently underrepresented in STEM—make engaging people from diverse backgrounds even more crucial for the nation's future. We address these issues via a combination of teacher research, development of engaging curricular materials that emphasize the applications of STEM to motorsports, and public science experiences that bring science to the race-going public.